Cheech Marin is known as an American comedian, actor, narrator and writer who gained recognition during the 1970s and 1980s. Cheech is also admired as the owner of the most extensive Chicano art collection in the world. Cheech feels that it is important to “use his celebrity status to call attention” to what he sees as an under-appreciated and under-represented style of art. Cheech proudly travels the world exhibiting his art collection as an avid supporter of the Chicano art form.

Cheech Marin has long been heralded as one of America’s favorite comedians and has gained a reputation as a “feel good, enjoy life, have fun” persona. Cheech brings to the Tres Papalote^® collaboration his passion for living one’s best life ever, with an invitation to consumers to step up to the elegance of the Tres Papalote^® experience.

Accompanying his experience as a respected businessman and art collector, Cheech has developed the taste level of a sophisticated gentleman. As brand ambassador, his message to the public is: “Now it’s your turn—discover the spirit of a new era and experience the magic of Tres Papalote^® Mezcal—my Mezcal!