Yusef Austin, known worldwide as “The Cocktail Architect,” brings to the Tres Papalote^® brand more than 20 years of experience, creating highly styled mixed drinks. He has been responsible for curating world famous cocktails for prestige venues, such as the Atlantis Hotel in Dubai, the Summer House in Nantucket, the Cotton House Hotel in Mustique, and the Boom Boom Room in Manhattan. His recent trips in the name of mixology include Gstaad, the Bahamas, Florence, Rome, Capetown, and Sardinia.

As the knowledgeable representative of Tres Papalote^® Mezcal, Yusef will be traveling to major markets introducing Tres Papalote^® to retailers, as well as bar and restaurant owners. He will also host on-site events for consumers. With his Clark Gable looks and his charismatic personality we believe that Yusef’s talent and his knowledge of Mezcal will contribute an additional element of fun and a unique experience to the Tres Papalote^® brand.

Yusef will be hosting the Ask Yusef column for Tres Papalote^® consumers asking for recipes and ideas about food pairings, also offering information that can be shared by all.